Get Ready 2017! Want to know where to get started in the New Year?
Here are five simple things you can do to make sure your business get’s off to a booming start!
(1) Read the Slight Edge:
I get nothing from this. I’m not paid to say this, I don’t know the author – I’m just sharing with you the one book you need to read (and re-read) to get 2017 off to a great start. Written by Jeff Olson, The Slight Edge is a must read for anyone who’s ready to dig in, make it for the long haul and have a supremely successful business.
One of the reasons I love this book is it helps put you in the right mind frame to create a thriving business. Whether we’re aware of it or not, we’re always either moving toward success or failure – even when we think we’re doing nothing. This book will help you prioritize your business in a way that really looks at you on the whole and helps you move past the things that have blocked you before.
Pick 5 additional books to read throughout the year designed to grow your business.
(2) Create Your Long Term Plans
Sometimes we get so busy, we forget to plan. Or we just don’t know where to start. It seems overwhelming to plan out your year – especially if all we want to do is just want our business to grow. But, forgetting to plan out your year is a little like heading out into a new city without a map or a set of directions. Think of your long-term plan a little like your GPS for the year. And like any roadmap, you’ll want it to be flexible and have several possible routes to the same place.
One helpful hint is breaking your goals down into 3, 6, 9 month and 1 year goals. Any good plan will divide your time up between active work, brand and customer growth and content production. Make sure you make time for all three areas if you want your business to grow.
One of the tools I personally use to help me get organized is the Best Self Co Journal. My sister told me about this tool and I now carry it everywhere with me – it will not only break down your long term goals, but will help keep you on track on a daily basis. Go to: https://bestself.co
(3) Talk to Your Tribe
One of the best pieces of advice I’ve ever received was to survey your crowd from time-to-time. All too often we think we know exactly what our ideal client needs – only to find out that we’re wrong. We put out a product or service and nothing hits. No likes. No engagements. No purchases!
When that happens, it might be a good time to send out a survey to see what products might be helpful for your tribe. You can ask them for input, rate options or even ask what’s worked for them in the past. You can post your survey on social media or send out emails to your list. It’s a great way to engage directly with people and let them know you’re listening.
Want great survey tools? Check out https://www.surveymonkey.com or https://www.typeform.com.
(4) Be Ready to Pivot
So, you’ve stuck to your three month plan, taken steps every-day that positively impact your business and you’re not seeing the results you had hoped for. What now? Well, it might be too early to change course or give up on your strategies just yet – but you can consider making small little pivots.
If you see that certain strategies aren’t working, rather than abandon them, it might be a good idea to see if what you’re putting out there is resonating – or even whether how you’re sharing it really works. You’ll want to decide whether it’s your branding strategy or your product or service that needs some tweaking. This is a time to analyze, not give up. I hear it all the time – people ask me why are people not engaging? Well, it can be any number of reasons, but you’ll want to try a few different tactics before you give up on what you’re doing altogether.
Maybe you need to post more often, do video or even add products. Try new things. Don’t be afraid to put things out in a fresh way – even if people have seen it before. The biggest mistake most people make is giving up too soon. Give your strategies a chance to work.
(5) Pick One Thing and Do It
Whether it’s a marketing or business focus, one of the hardest decisions you’ll have to make in the New Year is what is the one thing you want to do well? If you’re anything like me, you have various interests and different ways that you can impact the world. It’s tempting to try to do it all – see what sticks and then go from there. The problem with that strategy is that you end up being spread too thin. You’re not being fair to yourself, your business or the people you serve. When you pick one focus, you allow yourself to dive in and commit to making that business work. You also have more to give, which shows in your product.
The same thing goes for your branding strategy. With so many different ways to connect with our tribe these days, it might feel like you HAVE to connect with your audience on every single site. You don’t. My suggestion is to pick one or two social media platforms and work those. Get to know them, understand them and really map out your marketing strategy to fit the platform. In picking which platform to master, you’ll want to consider where your ideal client hangs out. Mine typically shows up on Facebook, LinkedIn or Instagram, so I work those. And while I will use Twitter – I don’t necessarily put as much effort into mastering the strategies on that platform. It helps me plan my day and my strategy in a more effective manner.
This next year has amazing potential for all of us. If you’re ready to learn about strategies and branding options that will help you grow your business in 2017, join me for a free thirty-minute call. Whether you want branding input, website help or even questions about content, I’d love to get the conversation started.
Click Here to Schedule Time Today. There’s still time before the year is over!