Ok, this might hurt a little, so I’m just going to rip the bandaid off and get to the point.
Compliments on your brand message, logo, blogs, videos and even business offerings do not mean you are headed in the right direction. I don’t care how many people tell you that they think your logo is cool or that they love their latest blog idea – unless people are paying for your goods and services, your message needs a tune-up.
“But, Linda – I love my logo and people tell me that the symbolism is really cool.”
I hear ya. I’ve even been there. Like the time when I had a logo created for a workshop I was developing and my own marketing specialist said “Linda, that looks like a piece of hair.” “What are you talking about?” I asked “It’s really cool – it symbolizes people’s personal journey and . . .oh yeah.” I stopped myself because it was at that point that I heard myself do what many of my clients do – explain something that wasn’t obvious.
If you have to explain your message, you’re dead in the water and probably chasing away clients.
I’m not trying to put you down or dismiss your brilliant ideas. I really want to help you get what you really want: clients and customers, not adoration. The problem is that in standing out, most of us look for what we think is cool or different and forget about the people we serve. It doesn’t matter if I think a symbol or a blog or tag line is cool, if my ideal client thinks it looks like hair, then I’m not doing my job of connecting and helping people grow their business.
I see this phenomenon over and over when people are starting out – and because it’s super hard being a small business owner just starting out, it’s only natural to get pulled in by people’s compliments when the clients and customers aren’t rolling in. And that’s ok. Take in the compliments – own your hard work – and then get a little more discerning.
It’s important to be honest with yourself and shift gears.
If your message isn’t working – in other words – if you aren’t consistently getting clients even though you’ve done everything to put yourself out there (networking, marketing, social media, begging – just kidding), then it’s time to do a simple gut check and rework your message. So, how do you do that? Or what if you’re not sure whether your message is the problem (as compared to your marketing funnel, your offerings or you’re way ahead of your time).
Let me help you out of your message rut and get clients rolling in.
So you have two options: First, if you know that your message needs some life support, I want you to download my free Jumpstart Your Brand Guide. This 5-step guide will help you really look at some of the basics that maybe you skipped the first time around, including understanding your client, your mission and company values. This guide is going to take you through the exact steps I use with my clients to help them get clear on their brand message so you know exactly what to say to win over clients. Just click below and I’ll rush it right over.
Not sure whether your message is a problem – no problem.
I’ve created this short quiz that will help you figure it out. Just click on the quiz below to get started. And once you’re finished, I’ll shoot you some simple tips and freebies to help you target your results so that the next time you get a compliment – it will also result in a sale.
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