The Soul Genius Blog

Tips, breakthroughs and helpful

information to grow your business.

Why Your Business Could Benefit from Having a Case Study.

Maybe you’ve been on a sales call and everything is going really well. You’re connecting with your potential customers, you’re feeling good and then all of the sudden the ask, “Do you have any examples of other clients you can share with me so I can better understand...

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How to Stop Internet Trolls from Hijacking Your Business

Maybe you’ve seen them in some of the membership groups you belong to on Facebook or LinkedIn or have just seen these random comments show up in your feed that appall and send emotional shock waves that suddenly take over your feed. In your mind, it’s just some idiot...

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Should You Use the F-Bomb in Your Copy?

Ok, so I’ll admit that I’m a card-carrying member of the swear-like-a-sailor club. I will drop an F-Bomb in everyday conversation as much I use words such as Love, Like or Ah-Mazing. I’ve never been a stickler for “proper” language and will admit that my son might...

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Why You Too Can Be Successful By Taking More You Time

After spending most of this past year working between 60-80 weeks, I found myself reflecting back on how much of the year I had missed. How many opportunities to spend time with my kids – to hike, ski, ride my bike, to relax or work out had I missed? Turns out quite a...

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How Your Biggest Mistakes Can Help You Find Crazy Success

I’ll never forget the moment when I first began dating my husband and he looked me straight in the eye and asserted that I hadn’t failed enough in life. As a born perfectionist, I looked at him a little (maybe a lot) horrified.“What do you mean I haven’t failed...

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The Top 4 Ways Your Biz is Wasting Marketing Dollars

There is an old axiom in marketing that most business know that they are wasting half of their marketing budget – it’s just that they don’t know which half.It’s inevitable that your company is going to waste marketing dollars at some point. And although the numbers...

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Why Fear Might Just Be Your Biggest Asset

Most of the time when we think of fear, we think of it as a hinderance – something that holds us back or wish we could go away. But, what if fear was really something you could use to grow your business (not to mention who you are as a person)? Fear is usually the...

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3 Easy Ways to Be Understood by Your Audience

You’re passionate about your business. You understand what you do, and you know that it helps people. The problem is that every time you start talking, you feel like you’re tripping over your own words. You start rambling and hope that if you keep talking, the person...

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The Winner Is . . . Long vs. Short Form Sales Pages

In an ever-increasing on-line market, we’re told that we only have 8 seconds to grab attention or else our audience will click away. Which means that clarity, brevity and compelling copy win the day. So, why is it that whenever you click on someone’s offer, you’re led...

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