Let me ask you . . . who are you being on social media?
There can be a lot of pressure on social media to be your BEST version of yourself. Heck, as a brand strategist, my job is to help my audience create a carefully crafted persona.
But is that who your audience is looking for?
What if you were to find out that the people you follow aren’t as successful, rich or leading an amazing life – like they portrayed? (that happened for me recently with someone I follow)
Would you like them less? Would you rather they be authentic and share with you the hard truth about their biz?
This week’s 15 Minutes to Genius explores who we THINK we’re supposed to be and what our audience really wants.
TUNE in if you’ve been struggling to find your brand voice!